public opinion polling
From 0 to 60%: How Campaigns Pivot After Gallup Ends Presidential Tracking Poll on Public Opinion Poll Topics
When Gallup ends its presidential tracking poll, campaigns must instantly shift to a multi-source intelligence framework to preserve accurate voter insight. The loss of a decades-old benchmark forces teams to blend alternative surveys, social listening, and predictive models to stay ahead. In 2024, Gallup’s tracking poll contributed 42% of